Mail Order

This winter, in the build-up to Christmas, there has been a lot of discussion about online shopping being the death of the High Street in Britain. This might well be true but what occurred to me was that there have always been other means of shopping besides physically visiting a shop.

The small town I lived in when I was a little girl (population around 2,000) was five miles away from our village had all the basics. There were two butchers, two newsagents, a greengrocer, a jeweller, two pharmacies, a couple of assorted draperies and gents outfitters, a hardware shop etc etc. For requirements beyond what our town could provide, we had to travel some distance. Swansea and Cardiff were at least an hour’s drive away and ‘big’ shopping trips were made a few times a year for Christmas shopping, new winter coats for the family, new shoes and so on. I remember thinking they were amazing with their department stores, book shops, large stores with lifts and escalators and toy shops. This was the only time we saw Boots, W H Smith, C and A and – most important of all (to us as children) – Woollies (F W Woolworth) which was heaven! It was also the perfect place to spend your little bit of pocket money as it had everything and it was all affordable.

Good old Woollies – RIP.
Howells Department store in Cardiff.
W H Smith, Newtown, Wales. One of the earliest branches and still in the style and layout of the original shops. It also houses a small museum telling the W H Smith story.

 

The rest of the time, my mum relied heavily on her mail order catalogue as did all the families in our village.

My mum’s catalogue was Marshall Ward followed later by Kays. I remember a neighbour favouring Freemans and my grandmother who lived with us liked J D Williams. Women used to swap catalogues to enjoy a wider choice of goods. From the catalogues we bought bedding, household goods, underwear, toys (via Father Christmas of course), adult and children’s clothing and many more things I can’t recall now. My mum would never buy shoes by mail order.

The pages we children used to pore over longingly!

In addition to the catalogues selling clothes and homeware, my dad used to get seeds and bulbs by mail order. Dobbie’s and Doby’s are two I remember. Newspapers and magazines also had goods for sale and on special offer.

 

 

Images obtained from the Internet. Anyone with objections to my use of a particular image can contact me and I will remove it.

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How to Get a Man – 1950s style.

Unlike most of my posts, this one isn’t based on my own personal memories of childhood in the 50s and 60s but has been triggered by something which amused me.

Recently, I was on a train and I picked up a copy of the free newspaper Metro. In it was an article inspired by McCall’s magazine’s list of ‘129 ways to get a husband’ which has recently resurfaced online. Fair enough, even now single people can struggle to meet a partner if they live somewhere remote, work in an environment dominated by their own gender or are extremely shy and lacking in confidence. Dating apps and websites are replacing the small ads and can be a great way of meeting people as long as certain precautionary measures are taken in order to stay safe.

What is different about this is how dated it now sounds now and also how extremely sexist! Were men given similar advice? This links with my last post which covered sexist brands and ads from the 50s and 60s. In it I showed some adverts which implied that a woman had to be great in the kitchen in order to keep her man. I’m sure there weren’t any equivalents for men urging them to be handy with the DIY tools so that the woman didn’t leave him for a more capable model!

What follows are some quotes from the ‘129 ways’ list.

‘Don’t whine — girls who whine stay on the vine.’

‘If your mother’s fat, tell him you take after your father. If your father’s fat too, say you’re adopted.’

In the list women are advised to sit on a park bench and feed the pigeons, or ‘accidentally’ spill the contents of their bag in the hope that a handsome stranger will come to help.

The next one is particularly bad!

‘Make and sell toupées. Bald men are easy catches.’

Some examples from the actual list, taken directly from Metro online –

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50s wife       1950s-housewife-850x1211

50s couple   wife-53-600x728

The-perfect-50s-housewife

I also did a bit of Internet searching to see if there was a similar amount of advice offered to men at the time but found very little. Some of the tips I did find still managed to turn it around to what was expected of a wife e.g. ‘When you come home to a clean house and a hot meal, be sure to thank your wife for providing you with these things. Surprising her with flowers or another small gift will take you far.’

Finally, this list – abbreviated for the post – gives a list of nine things a wife must always bear in mind if she wants to keep her man happy. All advice was given by so-called marriage experts of the time.

1. A Smile Goes A Long Way

2. Keep Quiet

3. Wear Pink Underwear

4. Don’t Let The Kids Be Too Much Trouble

5. Expert Cooking Will Keep Your Man Loyal

6. Put As Much Care Into Your Appearance As Dinner

7. Don’t Be Too Sexual Or Too Prude

8. Don’t Be Mad If He Goes Astray

9. Remember That The Man Is In Charge

Have things changed? For the better or not? I leave you to be the judge of that This is for entertainment purposes only and I hope you’ve enjoyed it!

 

 

As always, my disclaimer is that all pictures and some information has been accessed online. If anyone has an issue with anything in this post, or in any earlier ones, please let me know and I will remove it.