Things We Never Even Dreamed Of In The 50s and 60s.

Phones you can carry around with you, that take pictures and can make video calls.

When we had our first telephone connected in our home I was about six years old. It was SO exciting! Our number was 9 as we were the ninth telephone in the village. It was heavy, black and was connected to the wall in one corner of our lounge. Not everyone had a camera and now we walk around with phones in our pockets which can take pictures too – as well as a multitude of other amazing things! I remember fantasising with my brother and sister about phones of the future. ‘What if you could see the person you were talking to as well! Just imagine!” Now children are growing up with Skype and Face Time and think nothing of it.

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Instant access to information of any sort at your fingertips.

When I was young, and indeed right into adulthood, if you needed to find something out you looked it up in a reference book. If you didn’t have one at home – in an encyclopedia, atlas, dictionary etc – you went to your local library. Now we can turn on a laptop or whip a phone out of our pocket and find out what we need to know instantly.

Image: A reporter's laptop shows the Wikipedia blacked out opening page in Brussels      section_image_webss2

Posting parcels in pharmacies, newsagents etc.

This is in here because I had to post a large parcel last week. Here in the UK, Royal Mail were the one and only postal service in the 50s and 60s. My parcel would have cost a fortune via The Post Office (who I normally use) so I researched couriers. I used a well known courier firm and located a convenient drop off point which happened to be a small pharmacy a few miles from where I live. It felt strange to be at a pharmacy counter, next to people picking up prescriptions and buying aspirin, to hand over my parcel.

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Cars with radios which can also tell you which way to go.

Radios years ago were too big and cumbersome to be carried around and most also needed to be connected to mains electricity. Being able to listen to the radio in the car wasn’t something which ever occurred to us as a possibility. My first car radio was bought as a separate item and had to be fitted in to the car. As for Sat Navs! We had maps, road atlases and, in our family, an AA Handbook which came with membership of the AA breakdown service and contained a wealth of information about anywhere you wanted to visit. The idea of a voice reading out directions as you drove along would have been completely unbelievable in my childhood – or even twenty years ago!

1209_alpine_ine_w925r_naviceiver_300

People saying that red meat, bread, wheat, dairy, tea, coffee,sugar etc etc is bad for you. 

First of all, I do know that we are now far better informed about allergies and about food which is better taken in moderation. What makes me smile is that back in the 1950s, these things were the staples of life and were all considered to be ‘good food’. My grandmother on my dad’s side loved feeding people up and really did think that sugar was ‘good for you’. She would be more than a little puzzled to see the complicated labels on food now.

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Clothes made overseas which can be bought for less than it would cost you to make them.

In my childhood nobody we knew could afford to buy all their clothes in shops. My mum made most of our clothes and evenings were spent knitting or using her sewing machine. By the time my children were in school it was cheaper to buy ready made clothes than to knit or sew your own. Mass-produced knitwear and cheaper synthetic fibres meant that it cost me far more to go into a wool shop and buy the yarn to knit a sweater. I still enjoy knitting but as an enjoyable pastime rather than an essential.

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Flying being commonplace and affordable.

Nobody I knew flew in my childhood. I used to see planes in the sky but I never considered that ‘normal’ people might one day be using aircraft as a means of travelling to visit family or go on holiday.

ryanair--which-originally-predicted-a-remain-vote-launches-999-flight-sale-for-people-who-need-a-getaway-after-brexit-wins.jpg      maxresdefault

Buying things with a piece of plastic.

Back in the 50s and 60s, we had cash and we had cheques. I remember my mum and dad using cheque books in shops when we occasionally did a ‘big shopping trip’ such as to buy new winter coats and shoes. The rest of the time it was notes and coins. Cheque books looked like the above for many years (courtesy of Wikipedia) with the diagonal lines across and the account holder’s address always written on the back in the presence of the shopkeeper. I would now struggle to find my cheque book although I do have one somewhere!

I remember the first TV ad I saw for a credit card. It was a Barclaycard advert and it featured a girl in a bikini heading out to the beach and shops with just a rectangular piece of plastic tucked into her waistband.

English_1956_Westminster_Bank_cheque_of_Doris_Ogilvie      download (3)

Buying things without even plastic.

My 2017 self can now purchase a huge range of goods – including rail and plane tickets from my Smart Phone or laptop.

 

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Perfume – or Scent as we called it then.

First of all, I want to say that I love perfume so the research for this post has been very enjoyable. I feel undressed without a hint of perfume about me, however subtle. I have been known to ask perfect strangers what perfume they’re wearing when I smell one I like on them.

Secondly, my friend Sue suggested this topic to me. Unfortunately, Sue is anosmic so has no sense of smell whatsoever, although she is able to remember the smells she used to like before losing the ability to smell them.

Here are a few quotes about perfume:

A woman’s perfume tells more about her than her handwriting. — Christian Dior

Perfume is the key to our memories. — The Perfume Garden

What do I wear to bed? Why, Chanel No. 5 of course. — Marilyn Monroe

Long after one has forgotten what a woman wore, the memory of her perfume lingers. — Christian Dior.

So, getting back to the 1950s and 60s. When I was a child we knew it as scent, not perfume or fragrance. It usually came in tiny bottles and was dabbed out direct from the bottle onto the skin. Always behind the ears and on the inside of the wrists. From being very young I was always intrigued by perfumes. Top of the range perfumes were around at that time – Chanel, Dior, Estee Lauder and Guerlain, for example. But none of the mums and aunts I knew in the 50s wore any of those. I’m sure they weren’t sold in your average small town Boots or chemist’s shop. So this is my own memory of perfume in the 50s, not a definitive history.

Many perfumes were simply flower perfumes. Probably one of the first I ever owned was a little bottle of Devon Violets bought in Devon with holiday spending money. Then there was Apple Blossom, English Lavender, Lily of the Valley (Muguet des Bois if you were feeling posh!) and various rose perfumes.

il_fullxfull.823448472_rayw    nd.12518   c303b9b5591ce927917988bce47ad84e

There was also something known just as eau de cologne. I believe the one known as ‘the original eau de cologne’ is the famous 4711 which I didn’t come across until the 1970s. The non-specific eau de cologne I remember was splashed around by ladies in hot weather, dotted onto cotton hankies and dabbed on the temples if one had a headache.

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For going out, (which my mum and dad didn’t do very often!) my mum’s ‘best’ perfume was White Fire. If I smelled that now it would take me right back to my mum getting ready in a pretty 50s full-skirted dance dress, a stole and dabbing scent from her tiny bottle of White Fire. I have looked it up and it was made by Grossmith. They still make perfume and at some point there was talk of White Fire being re-released but as far as I can see it hasn’t been.

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The other ‘best’ perfume I remember my mum having in the 1950s was Evening in Paris which sounded so glamorous to me!

As children, we loved making perfume in the summer. We would gather up rose petals, crush them in water with a little salt then decant the resulting ‘perfume’ into old aspirin bottles or whatever we could find that was available. This was given as presents to our mum, our grandmothers and various other relatives – and was probably vile!

Moving on the men’s fragrances now and the one which springs straight to mind is Old Spice. Looking up the history of aftershave when researching for this post, I learned that aftershave began as an antiseptic to prevent nicks and cuts becoming infected, progressed to include skin calming ingredients to ease the sting of freshly shaved skin, then was enhanced by the use of perfume. Old Spice was launched in 1937 – as a women’s fragrance. Old Spice for Men arrived the following year.

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However, this blog is based on personal recollection and it seems to me that when TVs and TV advertising entered our homes men were suddenly exposed to ads for Old Spice aftershave featuring impossibly hunky men and rugged sailing ships. I know that in our house it was only after seeing the ads that we started buying our dad aftershave for birthdays or Christmas. I can also remember us thinking we were extremely modern when we bought our dad some pre-electric shave lotion when he acquired his first electric razor.

I will probably write a Part 2 at some point and talk about some of the new fragrances which came out in the 1960s.

Good Old-Fashioned Soap and Water.

Soap is an essential item in everyday life but we don’t often look closely at its story. It has been around for thousands of years having first been used by the Babylonians and Sumerians. Soap has been important to us for many hundreds of years but not for cleanliness and hygiene; it was an essential part of the textile making process and was used to remove grease from wool and cloth ready for dyeing. By Victorian times, there was an increased awareness of the role of soap in the prevention of disease. Working class families used bars of carbolic soap for washing floors, clothes and bodies. In the late 1800s, branded soaps were arriving on the scene.

93c73029-4b12-4f70-82ff-313c5117b7f4              Unbranded carbolic soap.

soap_lifebuoy_85g             Lifebuoy soap.

 

Lifebuoy soap was one of the first, invented in 1894. By the 1930s it was sold in two sizes – the larger bar was known as Household Lifebuoy and was for cleaning homes and clothes. The smaller bar was for personal use.

By the 1950s, when I was a child, soap powder was available so clothes were no longer washed with bars of soap. My mum favoured Daz. There were milder, sweeter smelling toilet soaps available which were advertised as being good for the complexion.  Compared to using carbolic soap on the face, Palmolive, Camay or Pears must have felt luxurious. The ads would have had us believe that in order to achieve a perfect complexion all that was needed was the right soap! We always had Lux in our house.

Soap-Ad-1953         I still love the smell  of Pears soap.

Soap-Ad-1950

This is quite a claim!

 

e2d6b7ccb2d10919b426f530afa99361            soap          128a791b4706689570bb1db48ab3fc43

It all seemed to be about looking like a movie star and pleasing your man.

camay            l-nwgpwyqur95b7y        lux

There is now a bewildering amount of skincare products available. There are cleansers, toners, serums, night creams, rejuvenating creams, etc etc. The adverts still lead us to believe in the amazing properties of these products – but advertising laws are stricter now and the cosmetics companies can no longer make the claims that were made in the 50s and 60s.

f7f47eca698ffe5b31366f47db34264b      IMG_6033  silverberg-store-picture

Since this post has turned into a potted history of soap, I’m including a few advertisements from before the 1950s to entertain you.

Soap-Ad-1911           1911 – the earliest days of motoring.

Soap-Ad-1931       1931

Soap-Ad-1933     1933

 

R.I.P. BHS – gone but not forgotten.

In the UK this week we have heard the sad news that the chain of shops known as BHS (formerly British Home Stores) closed all its stores yesterday for the last time. I wrote a blog post some months ago about shops and brands which are no longer around, so excuse any repetition but I felt I had to pay tribute to good old BHS. It is the latest in a long line of shops and cafes we in Britain grew up with which have now disappeared.

British Home Stores 1950s Cardiff

Here are some more.

Littlewood's,                                          richard shops

 

City Kardomah Cafe New Street Birmingham                        TimothyWhites

 

Wimpy             etam

dolcis          Home-and-Colonial-Store-Leek

 

johnmenzies        C & A

 

lewis'         army_store88

 

co-op        We still have Co-op supermarkets but there used to be Co-op departments stores too.

 

 

National Milk Bars      One for anyone else who grew up in Wales and remembers this chain with affection. This is the one in Machynlleth which I have been to many, many times and which only closed a few years ago.

Forgotten Brands

I have talked about lost and forgotten shops and brands before but there are so many I thought I would revisit. My first one is Gordon Moore’s Cosmetic toothpaste. It was heavily advertised on Radio Luxembourg (also a disappeared brand!). I was a teenager desperate to try it out as it was meant to make your teeth look dazzling white. When I eventually had enough pocket money for it, and was in a bigger town where it was actually stocked, I bought some. What a disappointment! It was a toothpaste with a red dye in it. The idea was that by darkening the colour of your gums it would show your teeth as extra white in contrast. Did it work? No! I had hideous red gums and my teeth looked less white rather than more white.  Sno Mist deodorant was also advertised on Radio Luxembourg – I could sing the jingle now, but I won’t! It was the first deodorant I ever used, My mum favoured Odorono but I was sure Sno Mist was better (the gullibility of youth!). It was very sticky and after applying it you had to hold your arms up for about five minutes waiting for it to dry.

Gordon Moore Advertisement, 1950       radio lux    sno-mist-deodorant1-243x300

Next, here are some forgotten foods. I say forgotten but when I am researching these things from the past I sometimes find that they still exist but in other countries. C and A’s for instance. It disappeared from the UK in 2001. The first time I saw it anywhere else (Prague, in this case) I was amazed! It was such a popular High Street store here for so many years I had always believed it to be British whereas it is in fact Dutch. I saw one in Berlin last week. I digress, back to food. Surprise peas were an alternative tinned or dried ones and they were supposed to be exactly like fresh garden peas. when very few homes had freezers, you either bought the pods (or grew them) or you used tinned or dried peas. Dried peas needed soaking overnight and when cooked were mushy. Surprise peas were freeze-dried and cooked in minutes. With the rise of the domestic freezer, they were eventually superseded. I have always loved crackers of any sort and one of my favourites were Macvita, now long gone. My grandmother used to buy them for me specially when we went to stay. My favourite biscuits were Milk and Honey – a sort of oval version of Jammy Dodgers. One year when I was about 14 I gave up biscuits for Lent. At the end of the six weeks I was more excited about tucking into some Milk and Honey biscuits than about my Easter egg. My mum used to buy Lemon Puffs from time to time. They were OK but when put in the biscuit tin they made the other biscuits go soggy and taste of lemon. When I was looking them up I found that they are still very popular in Sri Lanka.

surprise-peas-copy   huntley   macvita

Here is a random selection of forgotten brands to finish off with. Curry’s still exist but look at what they sold then! My first bike was from Curry’s. Cheese triangles can still be bought but do you remember the flavoured ones?

175px-LifeboySoap (1)     flavoured dairylea       Cig adgibbs  tweed  exercise book