I was remembering recently a day when I fell in the playground at school and took a lump out of my knee. I still have the scar. I was taken in to school and a teacher put iodine on the wound (which stung SO much!), pressed a lump of cotton wool onto it and tied a bandage around my knee. I’m pretty sure those three things were the main, if not only, components of the school’s First Aid resources. Here are a couple of examples of First Aid kits from the 50s/ 60s. There was a heavy reliance on cotton wool, bandages and lint – to be used with iodine, no doubt.
Another First Aid incident I recall from Primary School is my friend having a nosebleed and the headmaster putting his big bunch of school keys down her back. After recalling this I, of course, felt compelled to look it up. Keys down the back for nosebleeds is very well documented! Although it has never been scientifically tested, some experts believe that there could be some foundation to this old wives’ tale as the cold keys possibly trigger something called the mammalian diving reflex. I do learn some interesting stuff when researching for this blog.
Some of the things I remember my mum having in the bathroom cupboard are: TCP for cuts and grazes (NOT iodine!), calamine lotion for rashes and sunburn , Gentian Violet for mouth ulcers, Milk of Magnesia for indigestion, Marzines for travel sickness, Hactos for coughs, olive oil (small bottle bought in the chemist’s, definitely never for cooking then) for earache and aspirin for aches and pains. The same things were probably in all homes. There were fewer brands to choose from. It’s pretty basic compared with what we have available now but definitely not as primitive as the vinegar and brown paper we know of from the nursery rhyme Jack and Jill. Once again, I felt impelled to look this up. I already knew that vinegar has been used as a disinfectant/ antiseptic for thousands of years but I was surprised to find a lot of evidence of vinegar and brown paper being used together on cuts, bruises, sprains and even nosebleeds. Here is a quote from one of Charles Dickens’ books:
In Nicholas Nickleby, Dickens describes Squeers recovering from heavy bruising which required “Vinegar and brown paper, vinegar and brown paper, from morning to night. I suppose there was a matter of half a ream of brown paper stuck upon me from first to last.”
As always, credit to Google Images and Wikipedia. I make every effort to set my search filters so that I don’t infringe copyright. However, if anyone objects to the use of any image in this post, please contact me and I will remove it.
Many thanks to Liz, a follower of this blog, for suggesting this post after reading the last one on new words.
Gumption – This was a term for common sense. ‘Use your gumption.’ ‘She’s got no gumption.’ were the kind of things heard in conversation. My mum even used to shorten it when exasperated ‘Where’s your gumpsh?’ would be the sort of thing we’d hear her say. You can’t photograph common sense so here’s an ad for a household cleaner which was very popular here in the 50’s and was called – Gumption! I haven’t seen it for donkey’s years. So I had a rummage on the Internet. It’s long gone from here but is still available in Australia. I found a big tub of it for sale on Ebay. It was £4.13 to buy plus £23.06 postage.
Cheerio – We all know there is a cereal called Cheerios. Cheerio hasn’t completely disappeared as a word but is much less heard than in the 50s. Cheerio! for goodbye was very common back then. Even though it’s not completely dead and is still used, albeit less so, I’ve put it in here because I wanted to tell you how it originated. It was used first in London in the 17th Century and came about because when rich people wanted to hail cab, which was actually a sedan chair, they would call out of a window ‘Chair, Ho!’ The sound of this call became associated with leaving on a journey and evolved into Cheerio!
Drawers – No, not the ones you keep your underwear in. This is your actual underwear. In Victorian times knickers/ pants/ underpants were known as drawers. It was still in use by older people when I was a child and now is probably only ever used humorously – by those who remember what drawers were. I won’t bother with a picture for this one!
Cravat – The word and the item still exist but I can’t remember when I last saw a man wearing one or heard the word spoken. Here is the lovely Michael Caine sporting a jaunty number.
Natty – My mum used to use this. I never hear it now. The Oxford English Dictionary defines it as ‘(of a person or an article of clothing) smart and fashionable.’ If we were out somewhere and saw a gent in a loud or bad taste suit she would quip, quietly, ‘That’s a natty bit of gent’s suiting!’ Her dad, my grandfather, was a tailor so perhaps she got the expression from him.
Trews/ Slacks/ Flannels – All words for trousers, all now somewhat archaic. Slacks were more casual and could be men’s or women’s. Standard grey men’s trousers, usually worn with sports jackets or blazers, were always called flannels. Flannel is a soft woven fabric, of various fineness, originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fibre.
Wireless – Once a noun, now an adjective. We still use the word wireless and it now describes an electronic connection made without wires. When I was a child in the 50s, the radio was never referred to as a radio. It was the wireless.
Gramophone – This was the first term used to describe a machine which played discs. This then morphed into record player and later into deck.
Radiogram – This was a radio and record player (gramophone and wireless) combined and cleverly disguised as a sideboard. Some also had a space for storing records. My mum and dad bought one when I was 8 or 9 and I thought it was amazing!
HP/ Never-Never – From the 1930s, if you wanted to purchase goods but couldn’t afford to buy them outright, there was the option of a hire-purchase agreement also known as the never-never. Credit cards, standing orders and direct debits didn’t exist.
Florin, shilling, sixpence, threepence, farthing, halfpenny, ten bob note, crown, half-crown, guinea etc – these are all words from our old currency. When we decimalised we only kept the pounds and the pennies (pence). When I was very young, and for many years before that, public toilets always had a slot on the door which took one penny. This gave rise to the very British expression ‘spend a penny’ which isn’t heard as much now.
Shooting Brake – These quirky vehicles were popular in the 50s and for some reason were known as shooting brakes. Basically an estate car with a wooden trim, they had a very distinctive look.
Wellington Boot/ Gumboot/ Galoshes – now always just called wellies. At some point in the early 1800s Arthur Wellesley, then Viscount Wellington, asked his shoemaker, Mr George Hoby of St James’s Street, London, to make a boot which was easier to wear with the new, fashionable, tighter-fitting trousers. Hoby removed the tassel and cut the boots lower to make them more comfortable for riding. Meanwhile, in 1856 the Edinburgh-based North British Rubber Company had started to manufacture Britain’s first rubber or ‘gum’ boots. With the name of the duke still retaining a patriotic pull on consumers, these new boots were soon also renamed Wellingtons in Britain. Their popularity did not become widespread until the First World War, when in 1916 the company was commissioned to produce millions of pairs as standard winter kit for ordinary soldiers, to prevent ‘trench foot’, a medical condition caused by prolonged exposure to damp. At the end of the war, soldiers brought them home and introduced these extremely practical items of footwear to farms, gardens and allotments all over the country. A century later, music festivals and fashion catwalks are still benefiting from this wartime legacy.
As always, I need to say that all my images are sourced from the Internet using filters in the hope that I don’t infringe copyright. If anyone objects to the use of any image please contact me immediately and I will remove it.
Credit to Wikipedia, English Heritage, Pinterest, OED, Historic UK
I have covered TV before but this time I’m looking purely at the children’s programmes I, my brother and sister watched in the very first few years of family TV. I was ten years old when we first got a television, in 1961. For several years we only had one channel – BBC1. Many people my age remember Muffin the Mule but he is not covered here simply because I never watched the programme. I have looked it up and it ran from 1946 to 1955 which was well before we had TV.
The first ones listed are the programmes made for children and shown in the slot which covered after school until the 6.00pm news or, in the case of Watch With Mother, just after lunch. The dates show the years they were shown on British TV.
Noggin the Nog 1959 – 65 Peter Firmin was inspired to create the characters by a set of 12th century Norse chess pieces – discovered on the Isle of Lewis – that he saw in the British Museum. The cartoon was written and produced by Oliver Postgate, who was also a narrator. Firmin and Postgate produced many children’s programmes for the BBC, including Pogles’ Wood, Ivor the Engine, Bagpuss and the Clangers.
Captain Pugwash 1957 – 66 This was a delightful cartoon about a Pirate ship called the Black Pig and the pirates who sailed in it. They had plenty of adventures, none of which I remember now, but the theme tune and the cartoon characters I recall with great pleasure.
Watch With Mother 1952 – 75 This was broadcast at 1:30 pm each day and comprised:
Picture Book – Mondays, from 1955
Andy Pandy – Tuesdays, from 1950
Flower Pot Men – Wednesdays, from 1952
Rag, Tag and Bobtail – Thursdays, from 1953
The Woodentops – Fridays, from 1955
It was aimed at pre-school children but I remember it so well and how much we loved it – even though we had no TV until I was ten. I think we must have watched it in the school holidays or if we were ever home from school poorly. TV didn’t start until 4 pm when the children’s programmes started. Watch With Mother was the only daytime TV back then so it was a novelty!
Crackerjack 1956 – 84 Looking this up, I was amazed to see that it ran for nearly thirty years. I remember it being a ot of fun and that the children who were guests on it seemed to win a lot of prizes. I also remember that if they got a question wrong they got a cabbage instead.
Sketch Club 1958 – 61 We loved this programme! It was hosted by a man called Adrian Hill and he gave tips and hints on how to draw and paint. I have looked him up and found that he served in the Army in WW1 and was the first artist commissioned by the Imperial War Museum to record the conflict on the Western Front. After WW1 he worked with returning soldiers encouraging them to draw as part of their recovery. He also helped set up a scheme whereby works of art were loaned to hospitals across the country. He believed that art activities and art appreciation greatly assisted the recovery of those injured and traumatised by the war. He is credited with coining the term ‘art therapy’. I knew none of this when I watched his programme but I loved Sketch Club.
Tales of the Riverbank 1960 – 63 Everyone my age growing up in Britain in the 1950s and 60s remembers this programme, the voice of Johnny Morris and the beautiful theme tune – which I now know is Andante in C by Guiliani.
Zoo Quest 1954 – 63 This was Sir David Attenborough’s first TV programme. I remember loving it and thinking he was wonderful – he still is! I loved seeing all the different animals and I seem to remember they were often in Madagascar which I hadn’t heard of until watching Zoo Quest. Doing my research for this post I have learned that the programme was all about a team from London Zoo on a mission to find and capture animals to bring back to the zoo. Wildlife programmes are very different now with the emphasis more on observing and preserving than capturing!
I was going to list some of the early evening programmes we enjoyed (such as Dixon of Dock Green) but the post would be too long so I’ll cover them in a separate one.
As always, if anyone objects to the use of any of my photographs, sourced from the Internet, please contact me so that I can remove it.
No, not the garden variety! Those wonderful, colourful, hardbacked books full of articles, photographs, cartoons, puzzles, competitions, facts, jokes, craft ideas and SO much fun! The books we loved to be bought at Christmas and which were eagerly awaited every year. Those mines of fun, facts and entertainment which you could carry on dipping into all year – until the next one came out. Most children had a regular weekly comic and that comic would produce an annual every winter. Even as an early teen when I and my sister were taking magazines like Jackie, they, too had annuals. Radio and TV programmes, newspapers, clubas, organisations etc etc ALL published annuals.
In the late 50s/ early 60s I, my brother and my sister took Princess, Hotspur and Bunty and the annuals were something to be looked forward to all year.
It was a Jackie Annual from 1980 which made me think of writing this post. I often buy, on EBay or in charity shops, an annual for a friend’s year of birth when they have reached a milestone birthday. I enjoy sourcing them – even if they wonder what on earth that gift was all about! I recently acquired the Jackie 1980 annual for a family 40th birthday – female, obviously! I enjoyed leafing through it before posting it. They’re such a glimpse into how the world was in another era.
As children we hadn’t been familiar with Rupert Bear until two older boy cousins passed ALL their old Rupert Annuals on to us – and we loved them! We enjoyed all the cartoon stories of Rupert’s adventures and knew all the characters. My sister once said it used to annoy her that Rupert was never told off when he was late home for tea – but that aside, we loved them. My sister and I can still fold table napkins into water lilies after learning how to do it from an origami page in one of the Rupert annuals.
As a result of this dreadful pandemic, I have been doing a lot of sewing. I dusted off my old Singer sewing machine and surprisingly, after several years of doing very little sewing (I do more knitting these days), I was still able to thread the old workhorse up and operate it like I’d ever been away. Whilst spending hours on the machine this last couple of weeks, I’ve been doing a lot of thinking. In the 1950s, when I was small, all my jumpers and cardigans were hand knitted by my mum as were her own and those of my brother and sister. My mum also made all the dresses worn by her, me and my sister. The same applied to all the families we knew. Towns with clothes shops were a couple of hours’ drive away and also making clothes was cheaper than buying them.
My mum’s sewing machine was a hand-operated Singer. She bought it new when she got married and she told me she made all my baby clothes on it
My mum’s sewing machine was like these two.
My mum was such an excellent dressmaker that I had no incentive to learn to sew myself. I was knitting for myself by the time I was in my teens but if I saw a dress I liked in a fashion magazine like Honey, my mum could have it copied for me a few days later, often combining several different dress patterns to achieve the right result. When I went to university and was living on a limited budget, I worked out that if I wanted things I couldn’t afford I’d better make them myself. There was a sewing room in my hall of residence which was equipped with electric sewing machines. I had a brilliant choice of shops and markets selling fabrics as I was in Nottingham, a sizeable city. So I taught myself to make my own clothes. Two years later my mum and dad bought me a Singer Zig Zag machine for my 21st birthday. It’s the one in the photo below and it’s still going strong.
Most women my age can either knit, sew or do both. Young women who knit and sew now are in the minority. I looked up the history of the domestic sewing machine and it’s really interesting. The domestic sewing machine was invented by Isaac Singer in 1850. Through the late 1800s, in the US and in Britain, the sewing machine was a status symbol and ornate enamelled models were displayed proudly in high class drawing rooms. After 1900, when the sewing machine was being mass produced and could be afforded by poorer families – on hire purchase – the models on sale were less ornamental and more utilitarian. At the same time, shop-bought clothing became more readily available. The developments of the industrial sewing machine was why factory made clothing became more affordable. As a result, hand-made items were considered inferior and the sewing machine was relegated from display to a hidden corner. People buying a new machine were sometimes reassured by the company of discretion when delivering. Shop bought clothing was considered superior. This attitude reminds me of a similar one towards baking when I was growing up. My mum, and everyone else’s, baked cakes every week for the family. They baked cakes, scones, pies, biscuits. But when somebody was coming to tea they popped out and bought a shop cake. As if home baking was inferior and a sign of poverty.
My antique Jones sewing machine which is in perfect order and sews beautifully. It was bought for me as a present by my one of my daughters a few years ago. I was a Jones – but no connection with the sewing machine manufacturers!
I have started drafting a few different posts recently but have kept abandoning them. The focus of this blog is life in the 1950s and 60s in Britain as seen through the eyes of a child and I try to stay true to this. However, it didn’t feel right not to even mention what we are all living through just now. Prompted by my friend H, I began to cast my mind back over ‘plagues and pestilences’ I remember from when I was growing up. I do like to brighten my posts up with pictures but this topic doesn’t lend itself to nostalgic photographs so there aren’t many.
This is meant to be interesting, informative, positive and somewhat relevant to the current problem.
Anthrax. Maybe a strange choice to start off with. I heard about it when I was really very young. I’m pretty sure I overheard adults discussing it, and I became seriously worried for a while that I and my family were going to catch it and die. As a child I was a natural worrier with an over-active imagination. Not always a good combination. I picked up on the fact that it could be caught from cows and I lived in a farming area. I have looked anthrax up and I realise that it was in the news a fair bit in the 1950s because that was when a vaccine was developed. I and my family were never in any danger of catching it from the local cows as my childish mind believed but it is very, very nasty indeed and has even been used in what used to be known as germ warfare. Gruinard Island, a remote uninhabited island off the coast of Scotland was used by the Ministry of Defence in the 1940s for anthrax experiments. It remained contaminated until its eventual decontamination in the 1980s using formaldehyde and sea water. It was declared safe for humans and animals in 1990 and returned to its rightful owners. It remains uninhabited.
The location of Gruinard Island.
Smallpox is a real success story. It was massive, all over the world. When I started looking into it I realised that it deserves 1 000s of words just to itself. Here are some facts courtesy of Wikipedia.
During the 18th century the disease killed an estimated 400,000 Europeans each year, including five reigning monarchs, and was responsible for a third of all blindness.
Between 20 and 60% of all those infected—and over 80% of infected children—died from the disease.
During the 20th century, it is estimated that smallpox was responsible for 300–500 million deaths worldwide.
An 1802 cartoon of the early controversy surrounding Edward Jenner‘s vaccination theory, showing how the use of a cowpox-derived smallpox vaccine was causing cattle to emerge from patients.
The link with the 50s and 60s is that I remember a smallpox outbreak here in the UK which sent everyone running to get vaccinated. We went as a family to our GP’s surgery in the nearby town to get vaccinated and it’s the only time I remember being there and seeing people queueing out of the door and along the pavement.
Thanks to vaccination it has now been eradicated from the whole world. How good is that?
Polio was a very familiar word when I was a child. We all knew people who had either died from it or recovered and left disabled to a greater or lesser extent. I remember hearing about the ‘iron lung’ used in the treatment of polio. In the late 1950s my dad lost a good friend to polio who was 32. It was an isolated case and left two little boys without a father. I well recall the first time we all received the oral vaccine against polio. I was in secondary school then and we all had to queue up a class at a time to go into the library and be given a sugar cube to eat. I’ve been looking all this up and the development of the first live oral polio vaccine was in 1962 and was ground-breaking. With mass immunisation, polio became a distant memory. It still exists in the world but is under control. Europe was declared polio free by WHO in 2002.
From 1956-8 there was a pandemic known as Asian flu. I remember little about it. I was five years old in 1956 so, like my daughters are doing now with their small children during Covid-19, parents probably shielded their children from the full facts. Also, we lived in the depths of the Welsh countryside and people didn’t travel so widely then. Researching it now I see how appalling it really was. Here are some statistics, courtesy of Wikipedia.
Estimates of worldwide deaths caused by this pandemic vary widely depending on source; ranging from 1 million to 4 million, with WHO settling on about 2 million.
Hong Kong flu, also known as 1968 flu pandemic, was a category 2 flu pandemic whose outbreak in 1968 and 1969 killed an estimated one million people all over the world.
In comparison to other pandemics, the Hong Kong flu yielded a low death rate, with a case-fatality ratio below 0.5% making it a category 2 disease on the Pandemic Severity Index. I read somewhere that this was because populations had some resistance following the 1958 flu pandemic as the viruses were closely related.
I was more aware of this one as I was a teenager and we had a TV by then so saw national and world news screened every evening. However, I don’t remember anyone panicking where I lived. People my age who were in towns and cities might remember it differently.
It has been fascinating digging into all this and there is so much more I could have covered – measles, rubella, TB to name but a few. I have tried to make it upbeat rather than morbid and I hope I have succeeded.
This is just a quick run through some of the words and expressions which have appeared in the English language in the past several decades. I have made a point of keeping away from technological terms which would fill several blog posts by themselves. I feel that technology is a different world which is constantly evolving and is a subject in itself.
From the world of films and books we have blockbuster, sitcom, romcom, chick flick, chick lit and storyline (which surely just used to be known as plot?)
Here are some from the world of fitness and exercise. Aerobics, planking, spinning, jazzercise, Zumba – I could go on.
Then there are the media words such as paparazzi,Twitterazzi, YouTuber, podcast and blog – blog just had to be in there!
When we look at the language of environmental awareness there are words like biomass, global warming, freegan.
Here are a few more with some history on their origins. Credit to Google, Wikipedia etc.
Glamping – not tried it. Although I have done lots of camping in my time.
The word “glamping” first appeared in the United Kingdom in 2005 and was added to the Oxford English Dictionary in 2016. The word is new, but the concept that “glamping” connotes, that of luxurious tent-living (or living in other camping accommodations), is not. In the 16th century, the Scottish Earl of Atholl prepared a lavish experience in the Highlands for the visiting King James V and his mother. Here, the Duke pitched lavish tents and filled them with all the provisions of his own home palace.
Humongous – Humongous is an American slang word coined in the 1970’s, copying more proper words like tremendous or enormous. If you want to describe something that’s so big it’s hard to really measure, like the national debt or the number of cells in your body, you can use the world humongous. Just don’t use it in a formal paper.
24/ 7 – The Oxford English Dictionary (OED) defines the term as “twenty four hours a day, seven days a week; constantly”. It lists its first reference to 24/7 as from US magazine Sports Illustrated in 1983. The man to use it was basketball player Jerry Reynolds and he was talking about his jump shot.
I drafted this in January, decided it wasn’t that interesting and shelved it. However, we have since had a pandemic and a whole lot of new words have crept into everyday speech. Some already existed but were rarely heard. Here are some of the words and phrases we are suddenly hearing daily.
Furlough – I had heard this before but rarely, and always in connection with people taking leave from the forces. Here in Britain, it has been a lifesaver for many and we now hear it all the time.
Pandemic – we know what an epidemic is, most of us knew the meaning of the word pandemic but we never expected we would actually live through one for the best part of a year – and still counting.
Social Distancing – surely coined especially for a pandemic. I had certainly never heard the expression before.
Quarantine – Yes, we all knew this word already but this year it is in daily use everywhere as well as the expression ‘self-isolate’. The word quarantine comes from quarantena, meaning “forty days”, used in 14th–15th-century Venice and designating the period that all ships were required to be isolated before passengers and crew could go ashore during the Black Death plague epidemic.
Flattening the curve – Essentially a mathematical expression and now in common everyday parlance.
Algorithm – originally a mathematical term and now used a lot during this pandemic.
Staycation – The word staycation is a portmanteau of stay (meaning stay-at-home) and vacation. The terms “holistay” and “daycation” are also sometimes used. The earliest reference to this term as coming from a 2003 article by Terry Massey in The Sun News. It’s what everyone here did this summer when they had to cancel their holiday plans.
Some are existing words and expressions in common use by the medical profession alone and now being used by everyone. These include PPE, asymptomatic, antibodies, ventilators, respirators, community spread, contact tracing, herd immunity,containment.
Last but not least, a word I don’t think I’d ever used in my life before and now even hear my small grandchildren using – LOCKDOWN!
This is just a fun post listing some of the things we kids of the 50s remember which were different. There are many similar lists and comparisons available on the Internet but this is my version.
Electric plugs were brown and the cables were brown, cloth-covered and some were plaited.
Postage stamps had to be licked.
Baby teeth were worth 6d when the tooth fairy visited – 6d in ‘old UK money’ is equivalent to 2.5p in the current money system.
Spaghetti, cream, salmon, pineapple and peaches only came in tins.
Macaroni could be a pudding or a savoury (macaroni cheese was the only pasta dish I knew!).
Tea was made in a teapot using tea leaves.
Olive oil came in tiny bottles and was kept in the medicine cabinet to be used for earache.
We all listened to the same radio programmes. Then, when TV arrived, we all watched the same programmes as there was only one channel.
Your dishwasher was the person in your house who was doing the washing up at the time.
People put iodine on cuts and butter on burns.
Phones all had exactly the same ring tone . . . . and they stayed in one place . . . . . there was only one in the house . . . . but not all homes had them . . . . and they were only for making and receiving calls.
We went to ‘the flicks’ to see the latest film.
Soap was only came in bars.
Birthday cakes had icing or chocolate on the top and some candles.
Beds had top sheets, blankets, eiderdowns (quilts) and bedspreads (often candlewick).
Cars had three forward gears, no reversing lights and no seat belts.
Nowadays we don’t have any problems keeping food fresh and safe to eat. We have fridges, freezers, vacuum packs as well as the dried and tinned foods which have been around much longer. Also, everything – even tinned food! – has a sell by/ use by date printed on it. The humble sell-by date actually has a surprisingly short history here in the UK. It was introduced in Marks & Spencer’s storerooms in the 1950s before making its way onto the shelves in 1970. It wasn’t even called a “sell-by-date” until 1973.Like a lot of people who date back to pre-sell-by date years, I still rely on the look, feel and smell of food rather than panicking and throwing food away the day after the date has passed. I appreciate that people who eat meat and fish have to be extra careful and to take no risks.
When I was very young, in the early 1950s, we didn’t have a fridge. I remember the arrival of our first one being so exciting! In the summer, my mum used to hang bottles of milk in a string bag in the stream to stop the milk going off. We had a pantry with a stone slab in it which was meant to keep things cool. It is very easy to tell when milk has turned sour. Bread goes dry, cheese goes mouldy, potatoes go green and start sprouting, some foods start smelling bad. When these sort of foods have been kept too long or have been stored incorrectly the result is obvious. The hidden danger is when food has turned and could be hazardous but there are no obvious signs which is when sell by dates are important.
A 1950s kitchen with an early fridge.
UK’s first frozen food product was asparagus made by Smedley’s of Wisbech which is a fact which surprised me as I had assumed the ubiquitous pea would have been the first frozen vegetable. Although frozen food went on sale for the first time in Britain on May 10, 1937, the average UK householder did not have easy access to it until the 1950s and 60s. Home freezers first became popular in the 1970s . Apparently, the sales of frozen food were boosted during the Second World War as metals for tins were in very short supply but I reckon that would only have been in cities and not in the more rural areas such as where I grew up.
The face of Birds Eye in the UK – Captain Birds Eye.