The Stories Behind the Brands

In the 1950s, in Britain and everywhere else, electrical good were still in their infancy. Most were home grown brands and were manufactured here. Some of those brands still exist but very few still manufacture in Britain.

In the 1950s, when I was child, if you had an electric kettle, it was probably a Russell Hobbs. Your iron and hairdryer would most likely be Morphy Richards and if you were modern enough to have a food mixer it would be a Kenwood. If I wanted to buy a new kettle today, I would go online or visit my local supermarket where I would have numerous brands to choose from and a multitude of styles.

I decided to look into the rise of electrical manufacturers and learned that Bill Russell teamed up with Peter Hobbs in 1952 and began by making a toaster, an electric iron and a then the first coffee maker with a keep warm function. In 1955 they made the world’s first automatic electric kettle.

Image result for 1950s russell hobbs kettle

Donal Morphy joined forces with Charles Richards in 1936  making first electric fires then irons. By the 1950s, many households had electric irons and most of them would have been made by Morphy Richards. When hairdryers became more common – I well remember our first one – they too were dominated by Morphy Richards. The company  was one of the few manufacturers to sell appliances with a factory-fitted BS 1363 plug before this became a legal requirement.

Image result for 1950s swan electric iron

Image result for 1950s Morphy Richards hair dryer A 1950s hairdryer exactly like the one we had.

When food mixers arrived on the scene here the household name was Kenwood. The name is from the manufacturer’s name which was Kenneth Wood. Kenwood began in 1947 and made toasters first then food mixers and processors.

Image result for 1950s kenwood mixer  I remember hearing about Kenwood Chefs but we didn’t rise to those dizzy heights. My mum had a small hand mixer like this one.

The main brand in TVs in the 1950s – when television was just a baby – was Bush. The company was founded in 1932 as Bush Radio from the remains of the Graham Amplion company, which had made horn loudspeakers as a subsidiary of the Gaumont British Picture Corporation. The brand name comes from Gaumont’s Shepherd’s Bush studios. From radios they moved on in 1950 to making TVs and in 1959 transistor radios.

Image result for 1950s Bush TVs

 

Roberts is British company which has been making radios for over 80 years   They made the first digital radio in 1999.

The Roberts Revival RD60 DAB was inspired by a handbag belonging to Harry Roberts’ wife Elsie. I have one of these and I didn’t know this!

Dansette was a British brand of record players, radiograms (remember them?), tape recorders, and radios, manufactured by the London firm of J & A Margolin Ltd, The first Dansette record player was manufactured in 1952 and at least one million were sold in the 1950s and 1960s. Dansette became a household name in the late 1950s and 60s when the British music industry shot up in popularity after the arrival of acts such as Cliff Richard, The Beatles and The Shadows. Teenagers would have used various Dansette players to take to and from parties to listen to the latest records.

Image result for dansette record player Everyone of my age remembers these!

 

 

In the early 20th century the company registered The Swan brand name. In the 1920s, the company began manufacturing domestic electrical appliances including kettles and irons. They pioneered the first electric element that could be immersed in water. This was a very important breakthrough because it meant that a whole 6 pints of water could be boiled in just over 9 minutes. This led to a whole range of products based around their “immersion element”, including tea urns, kettles, steamers and coffee percolators.

Later, they developed and patented a unique safety cut-out for kettles, where the connector would be automatically disconnected if the element overheated.

swan - heritage so elementary kettles

 

Before the 1950s most homes were heating their irons over the gas ring or still putting hot coal in them. I remember staying at my grandmother’s house and she would have two flat irons (non-electric). One would be doing the ironing while the other would be heating on a rack over the fire. When one cooled down it was replaced with the hotter one and put on the rack to heat.

 

Not strictly an electrical appliance but another household name was Ever Ready. When I was a child, most torches and batteries were made by Ever Ready. They also manufactured radios from 1934 up until 1964.
Image result for ever ready torches 1950s I had to put this one in – I had one EXACTLY the same in the 1960s!
Image result for Ever ready batteries 1950s and 60s

9 thoughts on “The Stories Behind the Brands

  1. Oh yes those record players which held up to 6 records which dropped down in turn. What an improvement! Before that it was just one large 78 which only played once so you were constantly getting up and down. Most of our appliances were Morphy Richard’s but I remember a Pifco hairdryer – maybe this was later?

    Liked by 1 person

  2. It sounds as though development of these various electrical appliance companies developed independent of each other in the US and the UK? I had never seen or heard of an electric kettle until just a few years ago.

    Liked by 1 person

    • Liz, I was so intrigued by your comment about electric kettles that I had to do some research (well, Googling!). Electric kettles are as commonplace here as electric irons and have been for decades. There are plenty of discussions out there on this very topic. It seems that the main difference is that Americans have less need for kettles as you drink mainly coffee whereas we drink more tea. Also, the Voltage in America is much lower than ours here so an electric kettle takes longer to boil making a stove top kettle a better choice when boiling water is needed. I’ve learned something today! Meryl

      Liked by 1 person

  3. My mother had a Morphy Richards iron. Russell Hobbs kitchen appliances are still around today (or were last time I looked), but apart from Kenwood and Ever Ready no other brands ring any bells for me. Nowadays the range of brands is amazing.

    Liked by 2 people

    • I wasn’t sure if people from outside Britain would know any of these brands so it’s interesting that you know some of them. I thought the pictures would recall the era even for people who had never come across the brand names.

      Liked by 2 people

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s