I have talked about lost and forgotten shops and brands before but there are so many I thought I would revisit. My first one is Gordon Moore’s Cosmetic toothpaste. It was heavily advertised on Radio Luxembourg (also a disappeared brand!). I was a teenager desperate to try it out as it was meant to make your teeth look dazzling white. When I eventually had enough pocket money for it, and was in a bigger town where it was actually stocked, I bought some. What a disappointment! It was a toothpaste with a red dye in it. The idea was that by darkening the colour of your gums it would show your teeth as extra white in contrast. Did it work? No! I had hideous red gums and my teeth looked less white rather than more white. Sno Mist deodorant was also advertised on Radio Luxembourg – I could sing the jingle now, but I won’t! It was the first deodorant I ever used, My mum favoured Odorono but I was sure Sno Mist was better (the gullibility of youth!). It was very sticky and after applying it you had to hold your arms up for about five minutes waiting for it to dry.
Next, here are some forgotten foods. I say forgotten but when I am researching these things from the past I sometimes find that they still exist but in other countries. C and A’s for instance. It disappeared from the UK in 2001. The first time I saw it anywhere else (Prague, in this case) I was amazed! It was such a popular High Street store here for so many years I had always believed it to be British whereas it is in fact Dutch. I saw one in Berlin last week. I digress, back to food. Surprise peas were an alternative tinned or dried ones and they were supposed to be exactly like fresh garden peas. when very few homes had freezers, you either bought the pods (or grew them) or you used tinned or dried peas. Dried peas needed soaking overnight and when cooked were mushy. Surprise peas were freeze-dried and cooked in minutes. With the rise of the domestic freezer, they were eventually superseded. I have always loved crackers of any sort and one of my favourites were Macvita, now long gone. My grandmother used to buy them for me specially when we went to stay. My favourite biscuits were Milk and Honey – a sort of oval version of Jammy Dodgers. One year when I was about 14 I gave up biscuits for Lent. At the end of the six weeks I was more excited about tucking into some Milk and Honey biscuits than about my Easter egg. My mum used to buy Lemon Puffs from time to time. They were OK but when put in the biscuit tin they made the other biscuits go soggy and taste of lemon. When I was looking them up I found that they are still very popular in Sri Lanka.
Here is a random selection of forgotten brands to finish off with. Curry’s still exist but look at what they sold then! My first bike was from Curry’s. Cheese triangles can still be bought but do you remember the flavoured ones?
Laika, the first dog in Space. 
Her monument in Moscow.
The 1970 TV was probably something like this with a larger screen than the 1961 models and a few more buttons.
Nobody would write a book like this nowadays!
These are some of my own books from my childhood. I think I badly wanted to be Heidi for a while!
It looked like this one. The cables were cloth covered as all cables were in those days. There were letters and numbers on the dial. In areas where you could dial direct you dialled a three-letter prefix first, then the number. My brother, sister and I used to fantasise about inventing a phone with pictures so you could see who you were talking to – never thinking it would ever be possible. Now Skype and Face Time are household words.
An early cordless. How cool it seemed at the time to be able to walk around with your phone – and to have two or three in different rooms!
My first mobile phone! It lived in the car and I brought it in every few months to charge it. The battery alone was massive – it’s the hump on the back of the phone. Mine had no letters, just numbers, so it was pre-texting. It was for emergencies – car breakdowns etc. The weight and size of it meant carrying it around in a pocket or a handbag was not a good option. And yes, you had to pull the aerial out to use it. I recently sold it on Ebay for £30. Since then mobile phones have grown smaller and smaller and are now getting bigger again now that we are in the age of the smart phone – slimmer and lighter than my old Motorola, though!
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Childhood Memories of growing up in the 1950s and 1960s. 