Keeping Food Fresh

Nowadays we don’t have any problems keeping food fresh and safe to eat. We have fridges, freezers, vacuum packs as well as the dried and tinned foods which have been around much longer. Also, everything – even tinned food! – has a sell by/ use by date printed on it. The humble sell-by date actually has a surprisingly short history here in the UK. It was introduced in Marks & Spencer’s storerooms in the 1950s before making its way onto the shelves in 1970. It wasn’t even called a “sell-by-date” until 1973. Like a lot of people who date back to pre-sell-by date years, I still rely on the look, feel and smell of food rather than panicking and throwing food away the day after the date has passed. I appreciate that people who eat meat and fish have to be extra careful and to take no risks.

       

 

       

 

When I was very young, in the early 1950s,  we didn’t have a fridge. I remember the arrival of our first one being so exciting! In the summer, my mum used to hang bottles of milk in a string bag in the stream to stop the milk going off. We had a pantry with a stone slab in it which was meant to keep things cool. It is very easy to tell when milk has turned sour. Bread goes dry, cheese goes mouldy, potatoes go green and start sprouting, some foods start smelling bad. When these sort of foods have been kept too long or have been stored incorrectly the result is obvious. The hidden danger is when food has turned and could be hazardous but there are no obvious signs which is when sell by dates are important.

 

A 1950s kitchen with an early fridge.

UK’s first frozen food product was asparagus made by Smedley’s of Wisbech which is a fact which surprised me as I had assumed the ubiquitous pea would have been the first frozen vegetable. Although frozen food went on sale for the first time in Britain on May 10, 1937, the average UK householder did not have easy access to it until the 1950s and 60s. Home freezers first became popular in the 1970s .  Apparently, the sales of frozen food were boosted during the Second World War as metals for tins were in very short supply but I reckon that would only have been in cities and not in the more rural areas such as where I grew up.

The face of Birds Eye in the UK – Captain Birds Eye.

 

 

 

 

 

 

 

 

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Good Old-Fashioned Soap and Water.

Soap is an essential item in everyday life but we don’t often look closely at its story. It has been around for thousands of years having first been used by the Babylonians and Sumerians. Soap has been important to us for many hundreds of years but not for cleanliness and hygiene; it was an essential part of the textile making process and was used to remove grease from wool and cloth ready for dyeing. By Victorian times, there was an increased awareness of the role of soap in the prevention of disease. Working class families used bars of carbolic soap for washing floors, clothes and bodies. In the late 1800s, branded soaps were arriving on the scene.

93c73029-4b12-4f70-82ff-313c5117b7f4              Unbranded carbolic soap.

soap_lifebuoy_85g             Lifebuoy soap.

 

Lifebuoy soap was one of the first, invented in 1894. By the 1930s it was sold in two sizes – the larger bar was known as Household Lifebuoy and was for cleaning homes and clothes. The smaller bar was for personal use.

By the 1950s, when I was a child, soap powder was available so clothes were no longer washed with bars of soap. My mum favoured Daz. There were milder, sweeter smelling toilet soaps available which were advertised as being good for the complexion.  Compared to using carbolic soap on the face, Palmolive, Camay or Pears must have felt luxurious. The ads would have had us believe that in order to achieve a perfect complexion all that was needed was the right soap! We always had Lux in our house.

Soap-Ad-1953         I still love the smell  of Pears soap.

Soap-Ad-1950

This is quite a claim!

 

e2d6b7ccb2d10919b426f530afa99361            soap          128a791b4706689570bb1db48ab3fc43

It all seemed to be about looking like a movie star and pleasing your man.

camay            l-nwgpwyqur95b7y        lux

There is now a bewildering amount of skincare products available. There are cleansers, toners, serums, night creams, rejuvenating creams, etc etc. The adverts still lead us to believe in the amazing properties of these products – but advertising laws are stricter now and the cosmetics companies can no longer make the claims that were made in the 50s and 60s.

f7f47eca698ffe5b31366f47db34264b      IMG_6033  silverberg-store-picture

Since this post has turned into a potted history of soap, I’m including a few advertisements from before the 1950s to entertain you.

Soap-Ad-1911           1911 – the earliest days of motoring.

Soap-Ad-1931       1931

Soap-Ad-1933     1933