So, after 60 years, and following complaints about sexism, Kleenex are getting rid of their ‘Mansize’ tissues and renaming them Extra Large. This got me thinking about other goods past and present which could possibly be considered offensive by some people.
This is a brand which has always amused me. Driving Instructors’ cars often used to carry a sign on the back saying ‘Fitted with He-Man Dual Controls’. Suggesting perhaps that only men can teach people to drive? I looked the company up as I’m not sure I still see the signs and I found that they are still in existence and still fitting dual controls in cars.
As I started to look around on the Internet for examples of brand names from the 50s and 60s which could be perceived as being sexist, I found instead some examples of current things which have caused a stir.
This one is from earlier this year. The quote below is from the Independent;
‘The “lady-friendly” version of the popular tortilla chips will make less of a crunch noise when you eat them, will be smaller in size and the packet is being specifically designed to fit inside a handbag. Because struggling to fit packets of crisps in our bags and the noise that comes with eating tortilla chips is clearly of huge concern to women today.’
Apparently, these ‘lady-friendly’ Doritos were never actually launched and the whole story stemmed from an interview with PepsiCo. CEO Indra Nooyi in which she discussed the idea of launching handbag sized packets of the product. Maybe the whole story was a bit of a ‘storm in a crisp packet’.
There have been complaints about Kinder Surprise being gender-specific. Blue wrapped eggs contain ‘boy toys’ and pink ones ‘girl toys’ although the wording carefully avoids mention boys and girls.
Another current one. Clarks have received complaints about this model of girls’ shoe which was named the Dolly Babe.
Waitrose have renamed this sandwich after complaints from customers.
Oh dear! And these are current – in spite of having a 50s look and being incredibly sexist.
This is one I’m just slotting in here for fun. Gentleman’s Relish spread has been around since before Victorian times and is still sold in higher-end food stores and delicatessens here in the UK. I couldn’t find any record of anyone objecting to it. I have occasionally bought it as a tongue-in-cheek birthday or Christmas present for male relatives.
So, I set out to look for sexist brand names from the unenlightened 50s and 60s and have ended up finding plenty of current ones. I’ll finish with a few truly terrible ads which are from the 50s – I’ve shown some of these in earlier posts.
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