It was my birthday last week and I was lucky enough to get a lot of lovely birthday cards. It got me thinking about how greetings cards have changed in my lifetime. They have changed not only in appearance but also in the range of events we can now send cards for and in the way we send them – there are many ways of sending cards electronically including e-cards and the ones which are ordered and designed electronically but send as paper cards in the post. I will explore all of this in this post.
First, here are some examples of the sort of cards which were around when I was a child. I don’t remember ever seeing ‘arty’ cards in the shops or even many funny ones. They were either pretty and floral like most of the ones shown or they were more manly and had cars, footballs or garden spades on them. Children’s cards might have images of children, toys,puppies, kittens or cartoons on them. They all had a certain look which was no doubt dictated by the processes available at the time. Photographic images were used more for picture postcards sent from holidays. Another difference I notice is that there was always a greeting printed on the front whereas now there is often no writing at all on the front, especially on the arty cards. One of the main differences, however, was inside. They always had verses in them. You can still get cards with verses in them, and some people prefer them, but not every card has a verse. In fact, the ‘Blank for your own message’ style of card has become more common in the last few decades – something which was never, ever seen in the 1950s and 60s! Do any of you remember the dawn of the scented card in the 1950s? What a novelty! One of my grandmothers loved to send cards which had been carefully chosen for the verse and the scent. Fortunately, scented cards are no longer with us.
Next, the range of occasions acknowledge with cards today. There were always wedding cards, get well cards, sympathy and congratulations cards and a few more. Also, the 21st birthday was a big milestone. Now we have cards for every decade and sometimes even for half decades like 65 and 75. Below is a selection of current cards – and if you wanted to send one to someone whose cat was going to have an operation, or a friend who’d been made redundant or whose relationship had just broken up, then you buy a ‘Blank for your own message’ card or one saying ‘Just to Say’ or ‘Thinking of You’.
Then, we move on to the different ways we can send cards. The good old postal service is still the main one. But, as well as paper cards we now have e-cards. I subscribe to one and I really rate it. It’s jacquielawson.com and the art work is brilliant. There are many more websites doing them. I find it great if I want to send a fun card to the grandchildren as they are animated. Also, if I am away on holiday and it’s a friend’s birthday or some other occasion, I can log in and choose one and send it on my phone. Amazing, isn’t it? There are also companies like Moon Pig where you choose your card on a laptop or phone, using your own photographs if you like, add your message in a style of your choosing then the card is sent as a paper one through normal post. They are somewhere in between ‘normal’ cards and e-cards, a sort of hybrid.
Finally, here are some of the cards I received on my birthday, including a Welsh one. There is a Moon Pig one with a photograph of me on it which one of my daughters had made up for me. Also in there is a hand-made card from a friend who loves making her own cards – a style of card I nearly forgot to mention!